Franchise

Mẹ Ỉn Group is a culinary collective specializing in Vietnamese cuisine, with several restaurants each showcasing traditional Vietnamese dishes in their own unique way. More than just dining venues, these restaurants serve as windows into the culture and traditions of their locations, each one crafted with cultural authenticity in mind.

Bếp Mẹ Ỉn is our initial concept, which brings to you the feeling of coming back home where Mama is cooking in the kitchen. At Bếp Mẹ Ỉn, you’ll experience the authentic taste of Vietnam through signature dishes like Bánh Xèo (Vietnamese Pancake), Fried Rice In Coconut, and Sesame Pork in Bamboo – must-try items when you visit the restaurant. Thanks to constant effort, Bếp Mẹ Ỉn has been honored with the Michelin Bib Gourmand award for two consecutive years, 2023 and 2024.